ソーシャルマーケティング
社会証券取引所 ~ソーシャルマーケティングという潮流~
ちょっと古い記事だが、ニューズウィーク日本版(2008年06月25日号)の中に、環境・社会投資取引所(BVS&A)の記事が掲載されていた。
記事によれば2003年にセルソ・グレコ氏がサンパウロ証券取引所の賛同を得て、社会証券取引所を設立。
以来、上場したプロジェクトは71件(離島難民の地球温暖化対策の支援、スラム地区の子供たちの麻薬ギャングからの保護など)総額550万ドルを突破した。
社会証券取引所のコンセプトは、「寄付を行いたい企業の課題である<どの団体や活動に寄付をするべきか?>を解決にするために、株式市場の仕組みを応用し厳しい審査に合格した事業(企業)だけを上場させて寄付を行いやすくすれば良い」というもの。
企業・団体の寄付行為は毎年行われている中で、そのお金の流れにルールを作り、寄付をする側と受ける側の立場を明確にし、秩序と透明性を確保するという点はとても良いアイデアだ。
以下、関連文章
São Paulo Stock Exchange and the Brazilian Capital Market
http://www.bestbrazil.org.br/pages/publications/bovespa/
Sao_Paulo_Stock_Exchange_and_the_Brazilian_Capital_Market.pdf
BOVESPA plays an active role in the field of socio-environmental responsibility. In June 2003, it created the Environmental & Social Investment Exchange (BVS&A), a pioneering initiative whose objective is to raise funds for educational and environmental projects run by Brazilian non-governmental organizations (NGOs).
BVS&A brings together projects posed by Brazilian NGOs seeking socially responsible financial resources and investors.
By creating an appropriate environment for beneficent investment, BVS&A hopes to stimulate philanthropy and improve prospects for children, teenagers, and young adults.
The general public may donate by acquiring a "socio-environmental share", which is the donation unit for all projects listed on the BVS&A. All resources are deposited in a bank account and passed on to NGOs in full (with no deduction or commission).
The relationship between BVS&A and BOVESPA Holding guarantees credibility, transparency, and final responsibility for all donations, as well as ensures a secure selection process of its listed NGOs through the implementation of each project.
BOVESPA has yearly held a Socio-Environmental Responsibility Day on June 12 since 2004, and on this day fees charged on share purchases are donated to BVS&A projects.
In August 2007, after the restructuring of BOVESPA, BOVESPA Institute was founded to manage BOVESPA's social and environmental responsibility activities, including BVS&A.
UN RECOGNITION AND ADHESIONTO GLOBAL COMPACT
In April 2004, BOVESPA became the first stock exchange to adhere to the United Nations' Global Compact. It is an initiative of former UN General Secretary Kofi Annan, aimed at promoting socio-environmental responsibility for the international market and other social actors, in order to foster a more sustainable global economy. This engagement shows the growing efforts made by BOVESPA to promote innovative social responsibility programs that may set an example to be followed by Brazilian companies and financial markets as a whole.
UNESCO (United Nations Educational, Scientific and Cultural Organization) adhered to the BVS&A Board and recognized the international importance of BOVESPA's initiative.
記事によれば2003年にセルソ・グレコ氏がサンパウロ証券取引所の賛同を得て、社会証券取引所を設立。
以来、上場したプロジェクトは71件(離島難民の地球温暖化対策の支援、スラム地区の子供たちの麻薬ギャングからの保護など)総額550万ドルを突破した。
社会証券取引所のコンセプトは、「寄付を行いたい企業の課題である<どの団体や活動に寄付をするべきか?>を解決にするために、株式市場の仕組みを応用し厳しい審査に合格した事業(企業)だけを上場させて寄付を行いやすくすれば良い」というもの。
企業・団体の寄付行為は毎年行われている中で、そのお金の流れにルールを作り、寄付をする側と受ける側の立場を明確にし、秩序と透明性を確保するという点はとても良いアイデアだ。
以下、関連文章
São Paulo Stock Exchange and the Brazilian Capital Market
http://www.bestbrazil.org.br/pages/publications/bovespa/
Sao_Paulo_Stock_Exchange_and_the_Brazilian_Capital_Market.pdf
BOVESPA plays an active role in the field of socio-environmental responsibility. In June 2003, it created the Environmental & Social Investment Exchange (BVS&A), a pioneering initiative whose objective is to raise funds for educational and environmental projects run by Brazilian non-governmental organizations (NGOs).
BVS&A brings together projects posed by Brazilian NGOs seeking socially responsible financial resources and investors.
By creating an appropriate environment for beneficent investment, BVS&A hopes to stimulate philanthropy and improve prospects for children, teenagers, and young adults.
The general public may donate by acquiring a "socio-environmental share", which is the donation unit for all projects listed on the BVS&A. All resources are deposited in a bank account and passed on to NGOs in full (with no deduction or commission).
The relationship between BVS&A and BOVESPA Holding guarantees credibility, transparency, and final responsibility for all donations, as well as ensures a secure selection process of its listed NGOs through the implementation of each project.
BOVESPA has yearly held a Socio-Environmental Responsibility Day on June 12 since 2004, and on this day fees charged on share purchases are donated to BVS&A projects.
In August 2007, after the restructuring of BOVESPA, BOVESPA Institute was founded to manage BOVESPA's social and environmental responsibility activities, including BVS&A.
UN RECOGNITION AND ADHESIONTO GLOBAL COMPACT
In April 2004, BOVESPA became the first stock exchange to adhere to the United Nations' Global Compact. It is an initiative of former UN General Secretary Kofi Annan, aimed at promoting socio-environmental responsibility for the international market and other social actors, in order to foster a more sustainable global economy. This engagement shows the growing efforts made by BOVESPA to promote innovative social responsibility programs that may set an example to be followed by Brazilian companies and financial markets as a whole.
UNESCO (United Nations Educational, Scientific and Cultural Organization) adhered to the BVS&A Board and recognized the international importance of BOVESPA's initiative.
2009.08.02 by admin
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ビジネスモデル研究会
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㈱ユナイテッドコミュニケーションサービス
代表取締役社長 田中 豪
仕事とは何でしょうか?個人的な回答だと、それは課題解決です。
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あります。
このブログでは僕の素人からの視点で、皆様との議論の材料になる
ような様々な視点のビジネスモデルに関する考察を提示したいと
考えています。
座右の銘
【道可道、非常道】
道の道とすべきは常の道に非ず。名の名とすべくは常の名に非ず。
名無きは天地の始め、名有るは万有の母。
故に常無を以ってその妙を見んと欲し、常有を以ってその徼を観んと欲す。
此の両者は、同じきに出でて而も名を異にす。
同じきこれを玄と謂い、玄のまた玄は衆妙の門なり。
(老子道徳経 上篇)
趣味:
サッカー、ジョギング、水泳、料理
長崎県長崎市東古川町出身
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